About Show Me The Whales

Show Me The Whales is an organization of professional outdoor adventure guides and educators that take pride in leading safe, enjoyable, and personable small group Gray Whale Watching Trips to multiple destinations in Baja California Sur, Mexico.  Traveling as a small group south of the border through dramatic ocean and desert scenery is an amazing way to become acquainted with the culture, flora, and fauna of Baja California and Baja California Sur, Mexico.

Gray Whale Watching in Lagoona Ojo De Liebre

Gray Whale Watching in Lagoona Ojo De Liebre

Commitment to Sustainable Tourism:

Since the beginning Show Me The Whales has been partnering with Francisco Detrell and his company Expediciones de Turismo Ecologico y Adventura based in Ensenada, Baja California with all of our Whale Watching adventures in Mexico. Francisco Detrell has spent the last 25 plus years teaching, training, advising, and consulting everyone from university students to government officials on the importance of sustainable tourism practices in Baja California, Mexico.

Due to Francisco’s commitment and influence, Show Me The Whales makes every effort to ensure the money we spend traveling and adventuring in Baja California, Mexico, remain in the locales we visit. t has been important to us to continue to establish long-standing friendships with local families and positive relationships with the government officials we conduct business with.In return, our hope is that these same families and officials continue to improve their services as well as the quality of life for themselves and their community. Lastly, the Mexican Government has established a legislative protection for many of the locations we visit.  It is extremely important that we support their efforts to work cooperatively with the local citizens to protect the flora, fauna, land and water that make up the unique environment of Baja California, Mexico.

Show Me The Whales Trip Leaders

Francisco Detrell leading the group to a close encounter with the friendly Gray Whales of Laguna Ojo de Liebre.

Francisco Detrell leading the group to a close encounter with the friendly Gray Whales of Laguna Ojo de Liebre.

Francisco Detrell

Francisco Detrell has been professionally involved in Sustainable Tourism, Adventure Travel, and Environmental Education for over twenty five years.  There are few that have as intimate a knowledge of the Baja California Peninsula—including its people, fauna, flora and history.

He has distinguished himself as an adviser and consultant to numerous government conservation and Eco-tourism agencies throughout Mexico providing staff training, conference presentations, research, project proposals, and mentoring.

Francisco has owned and operated Expediciones de Turismo Ecologico y Aventura since 1989.  The company specializes in sustainable adventure travel:  whale watching, sea kayaking, surfing, backpacking, hiking, camping and natural history tours. Based out of Ensenada, Baja California, his company has served hundreds of clients including:  Wilderness Education Association, San Diego Natural History Museum, Western Illinois University, Ithaca College, Gunnison High School, Oklahoma State University, University of Wyoming,  Indiana University, Hollins University, the Aztec Adventures Outdoor Program at San Diego State University, and of course Show Me The Whales.

Lastly, Mr. Detrell holds certifications in Wilderness First Aid (WFR); Outdoor Leadership (WEA); Sea Kayaking (BCU) and Environmental & Cultural Interpretation (NAI).


Jim Lustig on the watch for Gray Whales

Jim Lustig on the watch for Gray Whales

James B Lustig

Jim Lustig has been professionally guiding sustainable adventure trips in Baja California, Mexico since 1989. He specializes in the areas of outdoor leadership, organized camping, adventure travel, environmental ethics, risk management, and sustainable tourism in Baja California

Jim’s first small group whale watching trips began in 1995.  In 1996 he met Francisco Detrell and they have been working together to educate others about the importance of protecting and sustaining the wildlife, plants and local people of the “Magnificent Peninsula”.Over the decades, he has been appreciative of the ever-increasing commitment of the local whale watching outfitters in Guerrero Negro and San Ignacio to improve the conservation and protection of the Lagoons for future generations.

After twenty-six years, Jim retired from both directing the Aztec Adventures Outdoor Program and teaching in Recreation and Tourism Management major at San Diego State University in August of 2015.Currently, Jim is pursuing a career path in fly-fishing adventure travel and ever passionate about sharing the joys of sustainable travel in Baja California with his two “compadres” Brett Kehler and Francisco Detrell.

Brett D Kehler

Brett D Kehler is a professional guide and outdoor educator that is committed to provide sustainable adventure travel in Baja California that nurture both the individual and the environment. After Brett's first Gray Whale Watching trip to Ojo de Liebre (aka Scammons Lagoon) in Guerrero Negro, he was hooked for life.  It was truly a trip of a lifetime. Since that initial trip in 2007 Brett has been leading small group tours throughout Baja California with Francisco and Jim. "I am truly grateful for the opportunity to share in the experience of exploring the many wonders of Baja California. Please join us for an adventure of a lifetime."